What do traders call a rising market full of optimism?

Traders call a rising, optimistic market a "bull market," typically defined as a sustained climb in prices alongside confidence that the trend will continue. The opposite, a sustained decline usually of 20% or more from recent highs, is called a "bear market." These terms help investors and media quickly describe the overall mood and direction of markets without listing every statistic.

A "bear market" is the wrong answer here because it describes falling prices and pessimism, the opposite of what the question asks about. "Wolf market" is not a real term in finance at all; it does not correspond to any recognized market condition.

One popular explanation for the animal imagery is that a bull attacks by thrusting its horns upward, while a bear swipes its paws downward, giving traders an easy visual way to remember which animal means which direction.