untranslatable
"Cheesy" describes something so exaggeratedly sentimental, corny, or theatrically emotional that it becomes embarrassing rather than moving — think of an over-the-top romantic movie line or a cliché greeting card verse. The word captures a very specific blend of insincerity and excess that many languages don't package into one single adjective.
"Cheerful" simply means happy or upbeat, with no hint of embarrassment or excess, and "clever" refers to intelligence or wit, unrelated to sentimentality altogether. Neither carries the mocking, secondhand-embarrassment flavor that "cheesy" specifically conveys.
The food metaphor behind "cheesy" is thought to link back to cheese's strong, somewhat overpowering smell and taste, which got extended metaphorically to describe anything overdone or too much — a pattern English repeats with other food-based idioms for excess.
Quration — Quration English