society
The term was coined in 2003 after a famous singer took legal action over a single online photo of her clifftop home.
The Streisand effect happens because attempting to suppress information signals it's worth looking at, drawing curiosity from people who never would have noticed otherwise, and takedown attempts or lawsuits often get reported on themselves, spreading the very content they meant to hide. Barbra Streisand's 2003 lawsuit over an aerial photo of her home is the namesake case: before the suit almost nobody had seen the image, but the legal action itself became news.
It has nothing to do with celebrities raising prices, a business decision, or crowds copying fashion trends, closer to a bandwagon effect — both are unrelated kinds of social influence.
The effect is now a standard consideration in public relations, where figures must weigh whether pursuing a takedown will make an embarrassing story disappear or guarantee it's seen by far more people.
society
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