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Whenever a website keeps you logged in or remembers what's in your shopping cart, something quietly tucked away on your own device is doing the remembering — and it can even let companies follow you from site to site.

What is a "cookie" in web browsing?

A small file a site saves on your device
A cookie is a tiny text file a website stores on your device to remember you — like keeping you logged in or saving your cart. They are also used to track browsing across sites.

A cookie is a small text file a website asks your browser to store, containing information like a session ID or shopping cart contents, which the site reads again on your next visit to maintain a consistent experience. Because cookies persist between visits, they let a site remember you without requiring login on every page, but this same persistence makes them useful for advertisers to track behavior across websites.

A cookie is not a virus, since it's passive stored data with no ability to execute code or spread on its own, and it's unrelated to search engines, an entirely separate system for finding information.

Growing privacy concerns over cross-site tracking cookies have pushed browsers and regulators to restrict or phase them out, driving the advertising industry toward more privacy-conscious ways of understanding users.

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