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After more than 30,000 people voted, Oxford University Press announced its Word of the Year for 2025 in December, following 2024's pick, "brain rot."

What word did Oxford choose as its 2025 Word of the Year?

Rage bait
"Rage bait" — content deliberately designed to provoke anger and drive engagement — beat finalists "biohack" and "aura farming," reflecting growing conversation about outrage-driven social media, and Oxford noted the term's usage tripled over the past year, tracking a broader shift in how people talk about online attention and manipulation.

"Rage bait" is correct — Oxford University Press chose it as its 2025 Word of the Year after more than 30,000 people voted, describing content deliberately designed to provoke anger in order to drive clicks, comments, and engagement on social media.

"Rizz" was an earlier Oxford Word of the Year choice (in 2023) rather than 2025's pick, and "goblin mode" was chosen back in 2022 — both were real winners in past years, just not this one, which instead beat finalists like "biohack" and "aura farming."

Oxford noted that usage of "rage bait" roughly tripled over the year, mirroring a broader public conversation about how social media platforms and content creators profit from provoking outrage rather than informing or entertaining.

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