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Safari and Firefox now block by default the little tracking files that follow you from website to website, pushing advertising toward a "cookieless" future.
Third-party cookies are small tracking files placed by domains other than the website you are actually visiting, which is exactly what let advertisers follow a person's browsing habits across many unrelated sites to build detailed profiles. Browsers like Safari and Firefox now block these by default because they enable this kind of invisible cross-site tracking without users' clear consent, pushing the advertising industry toward a 'cookieless' future.
Browser cache images are simply saved copies of pictures a site uses to load faster, with no tracking purpose at all. Login session tokens keep you signed in to a single site you are actively using, which is a legitimate function browsers are not trying to eliminate.
In response, companies developed alternatives like Google's Privacy Sandbox, which groups users into broad interest categories on the device itself rather than tracking individuals across the web, aiming to preserve some ad targeting while limiting personal surveillance.
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