food
In 2024, a chocolate bar filled with pistachio cream and crunchy crispy strands became a huge viral sensation on social media.
This bar is named after Dubai, where a local shop first created the combination of chocolate, pistachio cream, and crunchy shredded pastry filling giving it a distinctive texture. Viral videos of people biting into it spread it worldwide.
Cairo and Istanbul have their own rich culinary histories, but neither is where this bar was created; its name and origin trace specifically to Dubai.
Its popularity sparked shortages of the specialty ingredients used, and numerous copycat versions appeared in bakeries worldwide trying to recreate the crunchy filling.
food
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